A Catchy Business Slogan
Posted by John Wells on 6:03 am. Filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.
If you own a small business enterprise and need to watch every dollar you spend on marketing, have you gone to the trouble yet to create a catchy business slogan for your company? There are few better ways to form a foundation for the brand you are trying to promote than by coming up with a few well-placed words that you can use to tie together marketing campaigns that you run through various media over a considerable length of time.
The slogan enables you to project a continuity in your advertising so that your customers have what is in essence a touchstone that defines you in their minds. It makes them comfortable approaching your company to purchase the products or services that you sell. It’s also a way to break through all of the ambient advertising noise that surrounds your potential customers so that you can make your message heard.
Even the smallest one or two-person organizations should immediately set upon the task of either creating or hiring someone to create a business slogan for them. Don’t think that this is only for larger businesses; the fact is that having a professional-sounding slogan will increase your credibility and that is exactly what you need if you are a small business. Naturally you need to watch your expenses but it’s just as critical to compete on an equal footing with larger, companies that may have better funding. Through the years companies with excellence in marketing tend to win out over the competition regardless of their size, because successful customer acquisition is what drives success.
You shouldn’t have to spend much more than $100 or $200 to hire a competent writer or advertising copywriter to come up with a slogan that suits your business. And when you consider just how many ad campaigns and for how many years you might use this slogan the expense is virtually negligible. Every Fortune 500 company has a famous business slogan, and even if your company never gets there, it never hurts to act like one of the big boys.